Technical SEO focuses on how a website is built and delivered so search engines can reliably crawl, index, and understand its pages.
It is about removing obstacles, not adding persuasion.
What Technical SEO includes
- Making sure pages can be crawled and indexed properly
- Logical site structure and clear internal navigation
- Consistent page loading and performance stability
- Mobile usability and accessibility across devices
- Secure delivery using HTTPS
Why it matters
Even the best content cannot perform well if search engines struggle to access it.
Technical SEO creates a stable foundation so other efforts, like content and authority,
can work as intended.
A simple way to think about it
If search engines tried to visit every important page on your site today,
would anything block, confuse, or slow them down?
Technical SEO is about removing those points of friction.