Local SEO focuses on helping a business appear when people nearby search for services it offers.
It connects search intent with location, relevance, and trust signals tied to a specific geographic area.
What Local SEO includes
- Clear location signals on service and contact pages
- Accurate and consistent business information online
- Visibility in local search results and map listings
- Reviews and local references
- Relevance to a defined service area
Why it matters
Local searches often happen at the moment someone needs a service.
Local SEO helps a business appear when intent, location, and timing align,
which can lead to calls, visits, and inquiries.
A simple way to think about it
If someone near your business searched for what you offer right now,
would your website and business information clearly show that you are a relevant local option?
Local SEO is about making that connection obvious.