When people say, “My website is not ranking on Google,” they often mean one of three different problems. The fix depends on which one you are
actually dealing with:
- Not indexed: Google has not added your page to its database yet.
- Indexed but not visible: your page exists in Google, but it is too far down to see.
- Ranking for the wrong searches: your page is being shown, just not for the searches you expected.
Step 1: Make sure the page is indexed
Before you worry about rankings, confirm indexing. A page cannot rank if it is not indexed.
The fastest check is a site search in Google:
site:yourdomain.com
If nothing shows up, it does not automatically mean your site is “blocked.” It may simply be new, or Google has not discovered enough links
to crawl it efficiently. New sites often experience a delay while Google learns what the site is about.
Step 2: Separate “new site delay” from actual problems
If your site is new, a slow start is common. What matters is whether the foundations are in place:
- Pages are crawlable (not blocked by robots rules or broken navigation)
- The site has a sitemap and clean internal links
- Each page has a clear topic and purpose
- Content is not duplicated across many pages
A brand-new site can be doing everything correctly and still take time to appear consistently.
Common reasons a site does not rank well
1) The page does not match search intent
Google is not only matching keywords. It is matching intent. If someone searches “local SEO services,” they want service options, proof,
and a path to contact. If your page is mostly definitions, it may not satisfy that intent.
2) The page is thin or unclear
Thin does not mean “short.” Thin means it does not fully solve the user’s question. Pages that are vague, repetitive, or overly general
often get outranked by pages that are more specific and helpful.