Search engine optimization, or SEO, is the process of helping your website show up higher in Google’s search results. When someone types in a question or keyword, Google decides which pages appear first. SEO is how we signal to Google that your website is relevant, helpful, and trustworthy.
Think of SEO as a collection of small actions that all work together: improving your content, organizing your pages, speeding up your website, and making sure other sites link back to you. When these pieces work in harmony, your visibility grows, your traffic rises, and your customers find you faster.
If you are new to SEO, the best place to start is with simple improvements: creating helpful content, organizing your pages clearly, and using keywords that match what your audience is searching for. Over time, SEO becomes a cycle of learning, improving, and responding to what your audience needs.