Technical SEO focuses on the behind-the-scenes elements that help Google access, understand, and index your website. Even strong content cannot rank if search engines cannot properly crawl your site.
Technical SEO includes creating a logical site structure, improving page speed, ensuring mobile-friendly design, and fixing broken pages. It also involves using sitemaps, optimizing your robots.txt file, and securing your site with HTTPS. When your technical foundation is clean, everything else becomes easier.