Choosing the right keywords is one of the most important parts of SEO. Keywords are the phrases people type into Google when they are looking for information, products, or services. Your goal is to match your content with the words your audience actually searches for.
Start with simple brainstorming. Think about the questions your customers ask, the problems they face, and the language they use. Then, use keyword tools to see how often those terms are searched. Short keywords bring more competition. Longer keywords are easier to rank for and usually reveal stronger search intent.
When you select keywords, choose ones that match your page goal. Focus on clarity, not volume. A well-targeted keyword will always outperform a popular one that does not match your content.