Off-page SEO refers to all the signals outside your website that influence how trustworthy and authoritative Google believes you are. The most important of these signals is backlinks—links from other websites pointing to yours.
Backlinks act like votes of confidence. The more trustworthy the sites linking to you, the stronger your authority becomes. Social mentions, citations, and reviews also contribute to your online reputation.
Off-page SEO takes time, but each positive signal strengthens your brand and boosts your visibility.